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October 5, 2012

Global smartphone apps processor market rises 61% in H1 2012

Global smartphone applications processor market grew 61% in H1 2012

By CBR Staff Writer

Global smartphone applications processor market reported a 61% rise during the first half (H1) of 2012 to $5.5bn, according to Strategy Analytics Handset Component Technologies service report.

Strategy Analytics also revealed that, during the period, Qualcomm led the market with 48% share in the global apps processor market, followed by Samsung, MediaTek, Broadcom and Texas Instruments

Strategy Analytics senior analyst Sravan Kundojjala said Qualcomm captured 48% revenue share in the smartphone applications processor market H1 2012.

"The company’s high-end LTE Snapdragon processor MSM8960 gained strong traction and featured in multiple LTE flagships from global tier-one smartphone manufacturers," Kundojjala said.

"Strategy Analytics notes that Qualcomm’s early LTE modem leadership has helped the company to stay ahead of the competition."

According to the report, MediaTek reported thirteen fold year-on-year rise during the period and captured third position due to its strong low-to-mid range smartphone segment.

Broadcom has been in fourth position during the period which was attributed to its strategic low-end Android smartphone design-wins at South Korean firm Samsung.

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ST-Ericsson’s NovaThor-branded apps processors reported 28% rise during the second quarter (Q2) 2012 that allows it to register the highest quarterly shipments over four years.

Intel, as a new entrant, captured only 0.2% of the total unit shipment share in H1 2012 with the help of its 32nm-based Medfield processor.

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