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January 14, 2015

Global retailers look to Internet of Things

Survey finds 67% of retailers have already deployed some form of IoT solutions.

By Amy-Jo Crowley

Retailers across the globe are making way for the Internet of Things (IoT), even though they worry about security, integration and privacy challenges posed by the emerging market.

Research by Zebra Technologies, a manufacturer of barcode, receipt and RFID printers, found that 96% of retailer decision makers are hoping to make necessary changes to adopt IoT solutions.

The survey, conducted by analyst firm Forrester across 600 companies worldwide, also found that 67% of retailers have already deployed some form of IoT solutions, with a further 26% planning to deploy in the coming year.

However, 56% are worried about integration challenges when it comes to implementing IoT solutions, while 47% cited security and privacy as a chief concern.

The survey also revealed that retailers cited real-time locating systems (RTLS), mobile computing and barcoding as the most important technologies for enabling IoT implementations. Data analytics, security and sensor devices were identified as required implementations for IoT adoption.

Nick D’Alessio, global retail practice leader of Zebra Technologies, said: "The advent of new technologies has completely changed the way shoppers interact with retailers, but the shopping experience can be the retailer’s strategic differentiator."

"With the Internet of Things, retailers will be empowered with the intelligence to make strategic, informed business decisions that improve customer loyalty and associate effectiveness while creating exciting experiences for their shoppers."

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