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March 20, 2013

Global PC monitor shipment to decline 6% in 2013: IDC

Samsung leads the way in the PC monitor market.

By CBR Staff Writer

According to a report by IDC, global PC monitor shipments are expected to decline 6% to 140.1 million units in 2013.

The report, however, revealed that the large monitor display segment with screens of sizes above 31 inches is expected to increase by 12.2% year over year in 2013.

IDC research analyst, Jennifer Song ,said that increased adoption of mobile devices as personal computing devices with economic concerns in most regions of the world led some consumers to skip buying a new PC desktop the past holiday season

Demand is predicted to continue to drop throughout 2013.

"While the monitor market continues to contract, we do expect a refresh from expiring Windows XP operating system licenses in 2014 and growing demand from developing regions like Middle East & Africa to help increase monitor shipments and soften the decline," Song said.

IDC senior research analyst, Linn Huang said: "With consumers perceiving increasing degrees of technical homogeneity across competing offerings and increasingly believing their current monitors to be more than sufficient, monitor vendors must drive compelling innovation into the market to motivate consumers to accelerate upgrade purchases and refreshes.

The global PC monitor market is led by Samsung with 15% share, followed by Dell and HP with 12.7% and 10.8% market shares respectively.

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Analysts forecast that innovations like Samsung’s PLS technology combined with marketing strategies is expected to reverse the falling price levels leading to a rise in vendor margins.

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