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November 26, 2012

Global mobile application market to reach $30bn by 2012: report

Apple has been the main channel for converting apps into money

By CBR Staff Writer

The global mobile application market is expected to surpass $30bn by the end of 2012, which is nearly double the revenue generated in 2011, according to a new report.

ABI Research’s new Market Data reveals that the revenue will be generated from pay-per-downloads, in-app purchases, subscriptions, and in-app advertisements.

ABI Research senior analyst Aapo Markkanen said consumers’ high interest in apps has for long time been obvious from download volumes.

"We’re no longer talking only about a short-term gold rush," Markkanen said.

"Apps have become a major digital industry."

Apple has been the main channel for converting apps into money and has released the compatible OS in addition to well-executed distribution and billing mechanisms.

"Google deserves a lot of credit for rehabilitating its proposition as an app distributor in the past year or so," Markkanen said.

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"If the old Android Market was a garage sale of the industry then the new Google Play has begun resembling a respectable department store.

"We estimate the Android developers’ share of the annual app revenues to set around one-third."

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