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May 20, 2009

GestureTek readies ‘Cube’ for interactive advertisement, brand promotions and entertainment

GestureTek introduced the new 'Cube', a portable 'plug-n-play' interactive display system that enables motion-based interactivity in any location helping in adding excitement to advertising and promotional campaigns.

By CBR Staff Writer

Cube is an ‘interactive display in a box’ measuring 23 x 18 x 16 inches and weighing 60 pounds that is pre-configured and pre-calibrated to include over 70 engaging games, special effects and video and sound applications. 

Its setup is very simple as it requires no technical support and lets users control interactive multi-media content by stepping onto the projection.

The product is widely acclaimed as an attention-grabbing, ready-to-use product by the company’s customers who were part of its soft launch.

As it is portable and can be set up anywhere within minutes, it comes handy for time-specific promotions depending on the company’s advertising and marketing requirements.

John Vincent, President of GestureTek, said: After a year of research and development to ensure optimal resolution, zero technical support, flexibility to use on both floors and walls and the ability to allow users to make custom content changes with the press of a button, I’m confident in saying that the Cube is the most flexible and easy-to-use gesture-controlled interactive display system in the world.

He further said Any time an advertiser wants to market in a high-traffic location and delivers a strong advertising message that cuts through the clutter or to provide an engaging game or activity that keeps consumers engaged with the brand for a longer period of time, the Cube is an engaging and cost-effective option. Sears, Old Navy, American Family Insurance, Diageo and Cineviz are among the businesses who have turned to the Cube. These companies enjoy all the promotional benefits of a large-scale interactive digital signage system without the usual accompanying financial, real estate and technology commitments.

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