Tadpole Technology Inc’s founder and former managing director George Grey’s new company is to go live today, offering customers a portable hand held computer that is one fifth of the size of a lap top. Geofox Ltd (CI No 3,196) was established in 1996 by Grey and two colleagues, and the company has been busy developing its first product, Geofox-One. The computer, with a 6.8 inch screen, has four different models, all running on Advanced RISC Machines Ltd RISC processors with Psion Software Plc’s EPOC32 operating system. Grey said the company turned to the operating system after extensive testing of many systems found it was the only one with the flexibility and functionality required to run the machine successfully. All of the machines, described as mobile electronic mail machines, have been given introductory prices valid until the end of October with the Geofox-One 4MB, the lowest end machine, retailing at 400 pounds, going up to the highest model, the Geofox-One Professional 16MB at 675 pounds. The ‘professional’ models in the range come with a Personal Computer Card-based 33K modem and power supply. All machines have a PC Card slot, serial input/output and up to 25 hours typical battery life among other things. Geofox has been busy since it spoke to Computergram in July and has recently opened its first international office in Austin, Texas, establishing Geofox Inc. Grey said the US was an important sector for the company and it was imperative that it established an operation there. At the moment the company has only 10 employees, split between the UK and the US, although Grey says because the company uses a lot of contract staff, it is actually much bigger. All has gone to plan since the company’s inception some 15 months ago and Grey anticipates Geofox will witness substantial growth now that Geofox-One is live, and hopes to double in size by Christmas. Grey believes the company will be profitable by September next year, but says it is too early to start thinking about flotation. The company will be selling its products directly, and customers can order machines over the internet from http//www.geofox.com immediately, across the world.
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