Genpact, a business process outsourcing (BPO) company, has acquired analytics and data management services provider Symphony Marketing Solutions (SMS), for an undisclosed amount.
In conjunction, with the closing of the SMS acquisition, Information Resources (IRI), a provider of enterprise market information offerings and a strategic client of SMS, has executed an eight-year contract under which SMS will provide data management and analytics services to IRI.
Genpact said that the acquisition of SMS expands its scale in the retail, pharmaceutical and consumer packaged goods industries and strengthens its position in the knowledge process outsourcing industry.
The company said that it has developed modular analytics processes that can be embedded in a client’s information management systems to convert this data into insights. Combined with scientific Smart Enterprise Processes (SEPSM), Genpact uses these insights to help companies increase sales, reduce costs and enhance business effectiveness.
Pramod Bhasin, president and CEO of Genpact, said: “This acquisition allows both companies to combine expertise and significantly enhance the value we bring to our clients. SMS has a strong client-centric and performance driven culture that aligns very well with Genpact. SMS brings deep domain expertise in the retail, pharmaceutical and consumer packaged goods verticals.
“This expertise will not only allow us to offer a broader range of services ranging from core finance and accounting, procurement and supply chain to data management and advanced analytics solutions, but will also enhance our Smart Enterprise Processes (SEPSM) in these verticals by leveraging strong insights to deliver accelerated business impact to clients worldwide.”
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