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January 17, 1988

GENERAL ROBOTICS, BACK FROM LIQUIDATION AS GENROCO, SHIPS SUPER PYTHON

By CBR Staff Writer

The NS32332-based Super Python competitor for the MicroVAX II started shipping on time at the end of last year despite its designer, General Robotics Corp, going into liquidation in May. The company was liquidated due to over extended debt, but the employees bought up the assets of the company and carried on with business as usual. The new company, Genroco, started trading on June 1 and promptly acquired the old General Robotics UK subsidiary, renaming Genroco Europe Ltd. Although the US company has slimmed down and moved to smaller premises in Slinger, Wisconsin, the UK division has remained the same in employee terms and moved to larger offices which incorporate factory facilities. Both sites now, however, have given up being all things to all men and are concentrating on devloping specialised products, built around the Unix-based Pythons, to individual customer specifications. Genroco now regards itself as an engineering company, the US parent company does all the processor development work while the UK arm develops controller products as well as acting as sales and support office for US-developed products and assembling them in its new Caldicott, Gwent premises.

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