The SEB Group is a North European financial group for 400,000 corporate customers and institutions and five million private customers. Gemalto’s CardLikeMe will provide SEB customers with a user-friendly interface to upload a picture of their choice on the bank website to create a unique personal card. As part of its overall project management responsibility, Gemalto has developed the software solution required for processing the photograph on SEB’s website and ensured complete card personalization and fulfillment.
Gemalto’s CardLikeMe will make it simple for SEB customers to design a unique credit card with a personal illustration. Once users have uploaded their picture on the bank website, they can visualize the card in real time and adjust the photograph as they wish. Users may also choose a picture from a wide range of background visuals offered on SEB’s online gallery.
Under the contract, Gemalto provided SEB with a solution that includes web, printing and personalization services. Gemalto manages the entire solution, from software integration into the bank website through to card delivery to the end-user.
Marc Vormann, head of product management at SEB, said: Simplicity and convenience were key words when we decided to offer our customers the option to design their own credit card. Gemalto proposed an easy-to-use end-to-end solution. For SEB, working with one single company at all stages of the process simplified implementation and saved time on the overall project.
