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Technology / AI and automation

Gates Europe implements Sterling Catalog and Offer Management System

The Sterling system has delivered a simplified and streamlined purchasing experience for customers of Gates Europe, while supporting its geographical expansion activities and reducing order management costs, according to Sterling Commerce.

Patricia Vauzelle, market services manager of industrial at Gates Europe, said: More and more of our distributor partners were demanding an integrated tool to simplify their purchasing experience, and Sterling Multi-Channel Selling was the ideal solution to meet these distributors’ expectations and help us keep ahead of our competitors. Our distributors now find the entire searching, ordering and purchasing process simple and efficient, and this has resulted in a rise in the levels of customer satisfaction and loyalty.

Richard Douglass, executive of global manufacturing industry at Sterling Commerce, said: Externally, the Sterling Multi-Channel Selling web portal has provided the customers of Gates Europe with more control and visibility with their individual purchasing activity, while internally, the multi-geography and multi-language capabilities of the solution has aided and eased the company’s global expansion into new territories.

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CBR Staff Writer

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