Gamification is producing significant improvements in employee engagement as a means to improve digital transformation.
According to Kotter International, the traditional approach is no longer applicable, with organisations struggling to become agile enough to respond rapidly to fast-changing business environments. 50% of companies that fail to bring about necessary change do so because they are unable to convey the importance of this to employees.
In a Point of View on Enterprise Gamification, Maggie Buggie, VP Global Head of Digital Sales and Markets from Capgemini, said: "As employee pressure on organisations to become digital continues to grow, often as a result of richer digital experiences at home, the greatest antagonist to change is increasingly recognised as company culture."
"Gamification at the enterprise level is increasingly becoming a solution to transformation as it can in many cases engage employees, consumers and partners more effectively than traditional methods. It provides a mechanism to support any changes to a business’s operating model and drive meaningful digitally-enabled business transformation. "