On-line games have proven popular at the expense of video-on-demand in Tokyo’s on-going interactive television trials. According to Screen International, the Association for Promotion of New Generation Network Services in Japan has issued a report showing that video-on-demand customers are dissatisfied with the services on offer. Some 250 households are taking part in the three-year trial: on average each uses video-on-demand only 5.4 times a month, which compares with on-line games which clock up 50 accesses a month. Altough the trial features recent Hollywood movie releases, participants said that a wider range of films was available at the local video stores.
