Xbox Live Arcade is the destination for digitally distributed, high-definition original and classic games. In addition to Xbox Live Arcade, Brain Challenge will soon be available on iPod, Nintendo DS and PC. This will be the first ever multi-platform launch of a casual brand from a mobile game publisher. Each game will be specially formatted and adapted to complement each unique platform to ensure the best consumer experience.
Brain Challenge will be available to challenge the skill and intellect of players on Xbox Live Arcade in early 2008. Brain Challenge boosts brain activity and helps players develop stress-management skills thanks to a wide variety of games. A personal coach helps players develop their abilities in several areas of cognitive function, including logic, math, memory and visual thinking, in a fun and entertaining way.
Gonzague Vallois, senior vice president of publishing at Gameloft, said: The tremendous growth of mass-market, casual games coupled with the massive consumer acceptance of gaming platforms such as Xbox Live, has opened up a significant opportunity for Gameloft. Xbox Live Arcade is the perfect vehicle for us to expand our presence with players of all types.
