View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
November 30, 2015

Game, John Lewis & BHS cash in on Black Friday wi-fi spike

News: Big brands are seeing use of their wireless networks increase alongside footfall.

By Alexander Sword

As consumers piled into shops on Black Friday, major stores saw a dramatic increase in traffic across their wi-fi networks.

Research from Devicescape revealed big week-on-week spikes in wi-fi connections in top brands; video game retailer Game saw a 71.2 percent increase in wi-fi connections.

BHS, Topshop and JD Sports saw increases of 58.9 percent, 56.1 percent and 30.3 percent respectively.

John Lewis saw a rise of 23.7 percent and the Apple Store saw 21.5 percent more connections.

By contrast, supermarkets saw relatively minor increases in wi-fi activity, with Tesco seeing 10.5 percent more connections and Sainsbury’s seeing 4.8 percent.

Indicating the relative immaturity of the American-imported Black Friday in the UK, spikes were less dramatic than across the Atlantic. 20 brands in the US saw week-on-week increases of over 100 percent.

The move onto wi-fi comes as consumers increasingly hunt for discounts online, and a growing number of shops offer wi-fi as a service to allow consumers to use their mobile devices in-store.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business


Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.