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January 6, 1987

FUJITSU STARTS REVIVAL PROGRAMME CALLED FF-88

By CBR Staff Writer

And according to the Nikkei Sangyoo Shimbun, Fujitsu employees have been so demoralised by the protracted dispute with IBM and the attendant publicity, as well as declining sales as a consequence of the soaraway yen, that the firm is starting a company movement to revive its spirit: the programme, called FF-88, is asking managers for renewed efforts until 1988 on four fronts – cutting costs, establishing a more active organisation, internationalisation, and effective selling; by 1988 Fujitsu aims to halve costs to attain revenues equivalent to $12,200m, against an expected $9,150m for fiscal 1987.

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