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And according to the Nikkei Sangyoo Shimbun, Fujitsu employees have been so demoralised by the protracted dispute with IBM and the attendant publicity, as well as declining sales as a consequence of the soaraway yen, that the firm is starting a company movement to revive its spirit: the programme, called FF-88, is asking managers for renewed efforts until 1988 on four fronts – cutting costs, establishing a more active organisation, internationalisation, and effective selling; by 1988 Fujitsu aims to halve costs to attain revenues equivalent to $12,200m, against an expected $9,150m for fiscal 1987.

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