Technology

April 13, 2005

Fujitsu rebrands business PC line

Fujitsu and its Fujitsu Siemens Computers joint venture have launched a new global brand for professional PCs, replacing the DeskPower, FMV, and Scenic brands used in Asia Pac, Japan and the US and EMEA respectively.

By CBR Staff Writer

The new PC line will be known as Esprimo and will give the Fujitsu group of companies a single business PC brand around the world. The companies already have global brands for their Primergy industry standard servers, PrimeQuest IA-64 servers, and PrimePower Unix servers.

Fujitsu Siemens will retain the Scaleo brand for its home PCs, while the Celsius workstation brand will also continue to be used worldwide.

Content from our partners

Scan and deliver

Scan and deliver

GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."

GenAI cybersecurity: “A super-human analyst, with a brain the size of a planet.”

Cloud, AI, and cyber security – highlights from DTX Manchester

Cloud, AI, and cyber security – highlights from DTX Manchester

CBR Staff Writer

CBR Online legacy content

Websites in our network

Select and enter your corporate email address

Changelog

Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.

your corporate email address

Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.