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April 13, 2005

Fujitsu rebrands business PC line

Fujitsu and its Fujitsu Siemens Computers joint venture have launched a new global brand for professional PCs, replacing the DeskPower, FMV, and Scenic brands used in Asia Pac, Japan and the US and EMEA respectively.

By CBR Staff Writer

The new PC line will be known as Esprimo and will give the Fujitsu group of companies a single business PC brand around the world. The companies already have global brands for their Primergy industry standard servers, PrimeQuest IA-64 servers, and PrimePower Unix servers.

Fujitsu Siemens will retain the Scaleo brand for its home PCs, while the Celsius workstation brand will also continue to be used worldwide.

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