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April 3, 2009

Fujitsu plans IA server sales push

Aims to lift its market share to 7% from current 4%

By CBR Staff Writer

Fujitsu plans to double its Intel Architecture server sales in the next two years as it aims to lift its share of the market to 7% from the current 4%.

It also said it will next month buy out Siemens’ 50% stake in the two companies’ Fujitsu Siemens Computers JV in Europe for E450m ($594.8m). It said the division will be called Fujitsu Technology Solutions after the buyout.

The goal is for Fujitsu is to double the sales of its IA servers to 500,000 in two years and grow market share by 10% in the long term. Currently, HP holds a 35% share, followed by Dell with 27%, and IBM with 14%. In Japan it is aiming for 30% of the market in 2010.

Fujitsu president, Kuniaki Nozoe, said: Rather than a target, we consider this as a milestone for Fujitsu to truly become global. Selling 500,000 units is not easy in these economic conditions, but we believe changing ourselves fast enough to clear this level would be a way for us to be able to offer both products and services in the global arena.

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