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January 30, 2014

Fujitsu to merge smartphone and wearable technology manufacturing

Japanese firm aims to capitalise on the Internet of Things.

By Ben Sullivan

Fujitsu, the Japanese based tech giant, has announced plans to integrate its mobile products manufacturing arm with its peripherals section, to allow its smartphones to "take many different forms and expand and penetrate into every market".

The firm has set a target date of April 1, and said it aims to increase productivity with the merge and create a highly flexible production facility "agile enough to withstand volume fluctuations".

In a press release, the firm said: "Fujitsu aims to support a human centric intelligent society(1) in which ubiquitous products are positioned as the front-end interface to the customer in Fujitsu’s vertically integrated business model. These products are regarded as a key component in providing a broad range of services to customers."

"At the same time, as the smartphone market rapidly changes and as the border between smartphones and PCs blurs, Fujitsu believes that it is important to shift away from handset manufacturing that relies on conventional mass production. It is necessary to apply a quick and flexible approach that breaks the current mold of what a smartphone is and meets the needs of customers."

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