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November 9, 2011

Fujitsu implements Salesforce CRM for Manchester Business School

School aims to achieve a 10% year-on-year

By CBR Staff Writer

Fujitsu has provided Manchester Business School (MBS), part of the University of Manchester, with implementation, training and migration to the Salesforce Customer Relationship Management (CRM) offering.

With this, the School’s Executive Education team has been able to improve its management of existing relationships with its UK and global clients, as well as driving new connections.

With the implementation of the CRM tool, the school aims to grow the business to handle further demand, setting itself a target of 10% income growth year-on-year.

The Cloud CRM offering is expected to provide the school staff a better view of its current customers and their requirements, along with an intuitive, simple way to input and update client information.

Manchester Business School head of Executive Education Jane Crombleholme said there are significant financial pressures in the UK university sector at the moment – UK business schools need to diversify and at MBS, the executive education programme is a core component of that diversification; and they needed the tools to support business development in this area.

"The right solution was important, but equally so was the right partnership – and this is where Fujitsu has really been outstanding. Fujitsu’s highly knowledgeable consultants came on board very quickly, and quickly understood what we required. Phase one included the training of the early adopters at MBS, which went very well," Crombleholme said.

Fujitsu UK and Ireland senior consultant Mark Peplow said Manchester Business School needed to grow its revenue and work more effectively with its customers.

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"Once we had identified and recommended a solution – Salesforce CRM – we provided a ‘hot’ migration with zero downtime, simultaneously training the School’s staff to ensure continued working," Peplow said.

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