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April 20, 2009

FrontRange mines for CRM update

GoldMine 8.5 offers 300 enhancements

By Steve Evans

Service and customer relationship management vendor FrontRange has announced the release of GoldMine Premium Edition 8.5 – its new CRM platform that it claims offers real-time search for any information associated with a customer or prospect’s record.

The company says that its Universal Search feature is the first search functionality that covers every type of information associated with a record, including data fields, emails, notes, linked documents and knowledge base articles.

The new platform also features over 300 other enhancements driven by customer feedback, the company said. Auto-complete text entry, cross-validation of information to improve data quality, faster grouping and filtering of list results and a revised navigation systems are also included in this new update.

Greg Anderson, GoldMine general manager at FrontRange Solutions, said: “With GMPE 8.5, we’ve essentially created a hugely powerful search engine within the CRM application itself. This helps users access detailed information much faster and thus increases both the speed and profitability of each customer interaction.”

Greg Dennick, GoldMine product manager at reseller Armstrong Consultants, said that the search functionality is one of the big selling points of GMPE 8.5.

“Universal Search makes it much easier to access information in real-time, while you’re actually dealing with customers,” he said. “Say you want to find some account information from a customer that they gave you six months ago, or perhaps a previous sales proposal; with most solutions you’d need to know exactly where to look for that data. With GoldMine, just one search will find it for you, regardless of where it was saved. This one feature alone has potentially huge benefits to users.”

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