Yet another industry consortium has been born in the shape of SGML Open, which brings together electronic distribution, authoring and database software companies to educate the commercial market about the advantages of the language and provide information to help organisations to implement the standard; and to provide a forum where vendors can resolve issues in applying the standard to real-world application by providing guidelines: the announcement of the formal founding, organisational structure and proposed programme will be made at the Seybold Seminars in Boston in April; the backers believe that the language has the potential to do for document-based information what SQL has done for databases.