Ford Motor has announced that it is introducing new SYNC real-time information features that will deliver personalised news updates to drivers’ mobile phones while helping them navigate around trouble spots, saving time and fuel.
SYNC is a communication and entertainment system developed by Ford and Microsoft. Ford claims that its next-generation system — SYNC with traffic, directions and information — leverages voice-recognition software, integrated GPS technology and a customer’s Bluetooth-capable mobile phone.
Debuting in spring 2009, the next-generation system will provide hands-free access to personalised traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather, the company added.
The new services will be available on nearly all 2010 Ford, Lincoln and Mercury models with no initial monthly subscription fees. Ford is partnering with Microsoft and other companies such as INRIX, TeleNav, Tellme (a Microsoft subsidiary), M/A-COM and Airbiquity to enable the new services to connect to real-time data.
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Alan Mulally, president and CEO of Ford, said: Our vision with SYNC is to be a leader in connectivity, making it affordable for millions, just as Ford has done with safety and fuel-saving technologies. In less than 18 months since we launched SYNC, Ford has delivered two more major new features and we have more in store.
