Always quick to spot a marketing opportunity others have missed, Alan Sugar, whose Tottenham Hotspur connections now keep him in close touch with the game, must even now have his boffins at Amstrad Plc beavering away to get the Football Special television set ready for January, when on Sunday afternoons, soccer addicts in the UK will need three television sets if they are to keep up with the action as a live FA Cup match on BBC1, a live Premier League match on ITV and a live Italian Serie A match on Channel 4 all go out at the same time – unless they invest in what we assume will be called the Amstrad Football Special, which will need three screens, and a remote control to switch between the commentaries.