Fleishman-Hillard International Communications has announced a selective co-marketing and product development agreement with business analytics and research firm evolve24. The agreement will drive science-based advances in communications planning and reputation management that are shaped by both traditional and social media.
The company said that the partnership will provide clients with new web-based analytical software called The Mirror that delivers data in near real-time to the desktop. It integrates both traditional media content and social media coverage, including conversation on Twitter, blogs and forums, trade publications, journals, wires, television, radio and news releases. It can also capture the stream of information across all channels and categorises and analyses it by a range of metrics such as stakeholder, topic, concept, sentiment, share of voice, influence and reputation impact.
It provides an easy-to-use, self-search capability for reviewing content and receiving analysis by region, publication or psychographic categories, and translates content from multiple languages into English. It also can provide dashboards that enable management of reputation, risk and stakeholder relations, the company said.
Dave Senay, president and chief executive officer at Fleishman-Hillard, said: evolve24, with its leading-edge technology, understanding of the global communications environment and commitment to excellence in client service, is an ideal partner for FH. The Mirror also provides a forward-looking picture of clients’ communications landscapes and enables us to anticipate issues, seize opportunities and actively manage reputation.
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