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August 31, 2016

Fitbit adds to EMEA growth with opening of Ireland HQ

Fitbit has announced the opening of its Europe, Middle East and Africa (EMEA) headquarters in Dublin Ireland. This follows the launch of its two new products yesterday.

By Hannah Williams

Fitbit has announced the opening of its Europe, Middle East and Africa (EMEA) headquarters in Dublin Ireland. This follows the launch of its two new products yesterday.

A new managing director for EMEA has also been named as Des Power.

The firm has grown into a global health and fitness brand since starting in 2007, and since then ships over 48.7 million devices globally as the Q216 report states.

Fitbit aims to grow to approximately 50 people by the end of the year, with room for up to 100 by the end of 2017. With a total of 150 per cent year-over-year revenue growth in the European region in Q2 2016, the company’s new Dublin office comes at a suitable time to support Fitbit’s growth.

The new Dublin office is expected to serve as Fitbit’s EMEA headquarters, housing the strategic business functions for the region.

Ireland has been more recently known for its reputation towards being a centre of innovation and providing top technology talent, which were both important factors for Fitbit. This opening will enable the company to expand its region further as part of its global strategy.

Fitbit CEO and Co-Founder, James Park said: “We’ve seen Dublin become a strategic hub for the technology industry as a centre for innovation and sourcing top talent in the region… I’m excited to welcome Des to the team and back to his native Ireland.”

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As part of his new role as managing director, Des Power is set to expand the company’s presence across the region. He brings over 30 years’ experience of leading teams and driving strong regional and global performance across Europe, America and China.

The minister for Jobs, Enterprise and Innovation, Mary Mitchell O’Connor TD said: “Today’s announcement is a further recognition of Ireland’s appeal as an international hub for successful companies such as Fitbit.”

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