July Systems, a provider of mobile content retailing services, and multimedia company Deep Visions are launching the service, which will be available to subscribers of Vodafone, O2, T-Mobile and debitel.
Our mobile content retailing solution gives consumers the opportunity to buy only what they really want, commented Wilhelm Bielert, vice-president EMEA operations, July Systems. As consumers increasingly feel tricked into buying unwanted subscriptions we now offer a new way for them to preview full original content rather than scaled-down trial versions.
The service will be managed by July Systems, who also provided the infrastructure for the model.
