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November 12, 2008updated 06 Sep 2016 2:39pm

First Niagara selects Oracle CRM

First Niagara Financial Group has selected Oracle CRM On Demand to deliver further customer value and satisfaction, while helping to improve sales opportunities to current and new customers.

By CBR Staff Writer

By replacing its currently limited system with Oracle CRM On Demand, First Niagara Financial Group is expected to address key sales and customer insight challenges the company faces, with a minimal increase to IT staff.

The new Oracle CRM On Demand implementation is expected help deliver better cross-sales and up-sales by measuring overall revenue and number of products sold over time, customer loyalty capitalization, better reaction to acquisitions and added lines of business, as well as increased visibility into customer profiles, trends and forecasts for higher customer satisfaction and new sales, said Oracle.

First Niagara Financial Group will initially roll out Oracle CRM On Demand to all 114 bank branches, and plans to roll out to other regional offices in the future.

Lanny Little, executive vice president of consumer banking at First Niagara Financial Group, said: First Niagara Financial Group has a community-oriented philosophy, and we believe our success is directly attributable to our commitment to customers, building customer relationships and responsiveness. Through our deployment of Oracle CRM On Demand, we anticipate even greater loyalty and customer satisfaction, as we meet more of their financial needs.

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