DepositPlus is a marketing strategy that will enable banks to acquire customers. The Bank has launched several initiatives to ensure it was catering to its customers, including online loan applications, online bill pay, online inquiries and account reconciliation. The Bank has selected Goldleaf’s DepositPlus program and began working on an in-depth market analysis to further identify technology savvy prospects.
DepositPlus will begin with an in depth competitive analysis of the marketplace, after which Goldleaf will work with the institution to identify key deposit products that should be provided based on that data. Upon determining key products, Goldleaf partners with the institution to create a series of targeted direct mail pieces with market-tested messaging complemented by optimal incentives to generate interest.
Jim Valete, president of First Choice Bank, said: As we became more sophisticated, it became crucial that the bank increase its efficiency and shift to a more results-oriented marketing approach. For our Bank, one benefit of DepositPlus was to have the ability to track its effectiveness and to measure our return on investment. Being able to quantify our marketing efforts allows the Bank to more accurately pinpoint our target audience and develop attractive products and services that cater directly to them. Goldleaf’s expertise within the industry has created a solution that is extremely valuable to the community bank market, whereby our Bank can maximize convenience and technology in a more personal, high-touch banking environment.
