The profusion of financial data sources, the growing complexity of the trading markets, and the need, in the post Big Bang era, to bring the financial and technical communities together, are just some of the issues which a new UK-based company, Financia Ltd, is aiming to address with the launch of four US-developed MS-DOS financial decision support software packages. Essentially, Financia has won exclusive European distribution rights to two Intelligent Trading Systems one for the Futures Market and one for the Equities Market developed by California-based Providence Research Group Inc, and two intelligent products from Criterion Software – the Intelligent Equities System and the Intelligent Market System. All four systems dial up external databases – the New York Stock Exchange and the Dow Jones Index, for example – and apply AI pattern recognition techniques to analyse price and volume data specified by the trader-user, in the space of 30 minutes. The two Provident Systems collate price and volume data and print out trading portfolios, the Intelligent Equities System can advise traders what to buy, sell and hold, while the Intelligent Market system can predict or signal the future direction of the market, and automatically produces an ER or expert rating signal which the trader can use as a basis for further appropriate actions. All four packages are written in C and operate on standard IBM or MS-DOS trading micros. The Futures and Equities Intelligent Trading systems will sell at a UK price of UKP15,000 and UKP12,500 respectively, the Intelligent Equities system for UKP12,500 and the Intelligent Market System for UKP7,500. Financia, based at St Andrew’s Hill in London, plans to launch a UK-based product later this year; the company denied that widespread implementation would produce program trading and argued that over 10,000 systems would need to be implemented in Europe before any impact was made on the market.