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August 23, 1996

FAULTY SALES DATA CAUSES APPLE TO LOSE OUT TO WINDOWS

By CBR Staff Writer

Software developers selling Apple Computer Inc’s Macintosh-based applications are getting a raw deal because of faulty sales data, reckons Heidi Roizen, vice-president of Apple Developer Relations. Ms Roizen says most hybrid CD-ROMs, which run on either Macintosh or Windows systems, are recorded in closely-watched industry surveys as Windows sales, but many of the hybrid CD-ROMs are sold to and used by Macintosh users. She said start-up software developers are sometimes denied money by venture capitalists who use the faulty data to justify Windows-based applications. Separately, Apple executives said Microsoft Corp, which sells about 30 Macintosh applications, should cut the time lag between its Windows and Macintosh releases to four to six months from six to nine months.

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