View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
January 30, 2014

Facebook’s mobile revolution

The social network is still on the up thanks to mobile apps and ads.

By Claire Vanner

Facebook’s latest quarterly results have come as a shock to some in the wake of Princeton University’s report that the social network is on the brink of losing the majority of its users.

As well as being up in profit, the social network saw a rise in users with both increases being due to the mobility of Facebook.
53% of the social network’s revenue came from mobile advertising in the last quarter of 2013, up 23% on the same period the year before.

Facebook saw a significant growth in its mobile users, with mobile daily active users rising to 556 million, up 8% from the third quarter. Mobile monthly active users increased to 945m, up 8.1% from the third quarter.

The graphs below illustrate Facebook’s ever increasing push on the mobile arena and how it is benefitting them.

facebook users

Facebook still remains the most downloaded free social app on both the App Store and Google Play, indicating its staying power.
Facebook Messenger and Facebook’s full app still rank as the sixth and fifteenth most downloaded apps respectively on the entire App Store, according to app analysts App Annie.

The apps have even more resilience in the Google Play charts with the full Facebook app ranking as the most downloaded free app and, as with the App Store, the Facebook Messenger app sits in sixth place.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

So long as users continue to download Facebook’s mobile apps and remain constant, Facebook can hope to see a continued increase in revenue and maintain its level of active users.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.