The company will analyse whether people are significantly less likely to share an article after reading it, and use that as a signal that a post is low value and should have less importance in the News Feed.
Facebook is also working on reducing the financial incentives. On the buying side, the company eliminated the ability to spoof domains, which it says will reduce the prevalence of sites that pretend to be real publications.
On the publisher side, the company is analysing publisher sites to identify where policy enforcement actions should be taken.
In a post on his own Facebook page unveiling the changes, founder Mark Zuckerberg admitted the company has a greater responsibility to the public.
“While we don’t write the news stories you read and share, we also recognise we’re more than just a distributor of news. We’re a new kind of platform for public discourse – and that means we have a new kind of responsibility to enable people to have the most meaningful conversations, and to build a space where people can be informed.”
This article is from the CBROnline archive: some formatting and images may not be present.
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