Facebook is planning to tweak its News Feed advert algorithm in a bid to consider better user feedback.
As part of plans, only fewer ads on its News Feed section would be offered for products or services that the consumers are not interested in.
Facebook said in a statement that when deciding which ad to show to which groups of people, the firm is placing more emphasis on feedback received from people about ads, including how often people report or hide an ad.
"If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them," the social networking firm said.
The latest attempt comes in the midst of Facebook’s trials to make ads more effective without attracting negative responses to its initiative by about 1.15 billion users.
The social networking firm also reported that the move will also benefit marketers, as their products would only be shown to consumers who are highly interested in them.
"Our goal is to make sure we deliver the most relevant ads, which should mean the right people are seeing a specific ad campaign," Facebook added.
