Facebook, the social networking company, has received a permission from the US Patent and Trademark Office to go-ahead to trademark the word ‘face’.
With this, the social media company aims to prevent other upstart social networks to leverage its name recognition, informationweek.com reported.
According to the notice issued by the US Patent and Trademark Office, the company is entitled to a trademark on "face," as it applies to the name Facebook, based on an examination of the social-networking site’s request.
However, for final approval, Facebook will have to file a Statement of Use that says it will use the trademark in commerce.
The trademark would only apply to Facebook’s business as a provider of telecommunication services, namely providing online chat rooms and electronic bulletin boards for transmission of messages among users in the field of general interest and concerning social and entertainment subject matter.
Facebook has gone after several companies that it believes were trying to leverage on the popularity of its name.
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Teachbook, a social network for teachers, was sued by Facebook in federal court in San Jose, California, in August for using the word ‘book’, Facebook contacted travel Web site Placebook, who later changed its name to TripTrace.
