View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
January 22, 2013

Facebook makes users envious, dissatisfied: study

The major online and offline envy provokers in Germany have been related to Travel and Leisure posts on the site.

By CBR Staff Writer

According to a new German study of over 600 people, using Facebook could make its users feel envious of their successful friends.

This result may lead to frustration and dissatisfaction.

The joint research was conducted by Prof. Dr. Peter Buxmann from the Department of Information Systems of the TU Darmstadt and Dr. Hanna Krasnova from the Institute of Information Systems of the Humboldt-Universität zu Berlin.

The research, "Envy on Facebook: A Hidden Threat to Users’ Life Satisfaction" revealed that over one-third of surveyed Facebook users reported negative feelings,including frustration, when using the site. Many said this was a cause of feeling envious towards their Facebook friends.

Hanna Krasnova said that although respondents were reluctant to admit feeling envious while on Facebook, they often presumed that envy can be the cause behind the frustration of ‘others’ on this platform — a clear indication that envy is an increasing phenomenon in the Facebook context.

"Indeed, access to copious positive news and the profiles of seemingly successful ‘friends’ fosters social comparison that can readily provoke envy," Krasnova said.

Many users became envious from travel and leisure posts on the site by their Facebook friends.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

"By and large, online social networks allow users unprecedented access to information on relevant others — insights that would be much more difficult to obtain offline," said Dr. Thomas Widjaja.

"This is a result of numerous vacation photos posted on Facebook, which are particularly popular among German users," he added.

The survey also allowed researchers to establish a negative connection between the envy that comes up while on Facebook and users’ general life satisfaction.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.