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Technology / AI and automation

Facebook makes big money by suing fake ‘likers’

Facebook has received nearly $2bn in legal judgment by suing spammers who have misused the platform mostly to post fake likes on business pages.

The company did not disclose the details of the judgment or the name of the companies it sued, but said that the lawsuit is a warning to those who misuse the platform for fraudulent activities.

Facebook site integrity engineer Matt Jones said: "We have obtained nearly $2bn in legal judgments against spammers, and we utilize these channels when possible to remind would-be offenders that we will fight back to prevent abuse on our platform."

The company said it uses machine learning to get hold of suspicious behavior, and counter spam by blocking accounts and removing fake likes to prevent the spammers from manipulating the platform for their benefit.

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Facebook also said that it continuously modifies the automated and manual systems to make it difficult for spammers to use its platform.

In addition to limiting the likes per account, the social media platform also takes measures such as asking for additional verification in case of suspicion.

Jones added: "The spammers behind fake likes have one goal — to make money off of Page owners without delivering any value in return."

He observed that buying fake likes will do more harm to the companies in the long run.

Facebook is reportedly trying to address the issues raised by companies and politicians about buying likes to make a particular page look more popular than the others.
This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.