The promoted posts test feature first started in New Zealand and rolled out to 20 different countries in May this year. The new feature will now also appear to Facebook members in the United States.
The new feature will bump promoted posts higher in the newsfeed so a user’s friends and subscribers will be more likely to see it.
"Every day, news feed delivers your posts to your friends. Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn’t near the top of their feed," said Facebook in a statement.
Users promoting weddings, news, or events posts can also see how many of their friends actually noticed it.
The promoted posts test feature will be first available to people with fewer than 5000 friends and subscribers.
Personal promoted posts is Facebook’s latest effort to make money besides advertising and social gaming on the site.
The social network recently launched a new service that allows Facebook users to buy real gifts for friends. Gifts are able to be sent from birthday reminders or from a friend’s timeline.
A user can choose a gift on the site for a friend which will post to their timeline or in a private message. Facebook members can even un-wrap a gift virtually before they receive it at their address.
The Facebook gift feature will roll out gradually roll out reaching U.S. members first.
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