Major sports stars including Cesc Fabregas, Robin van Persie and Thierry Henry are backing Grabyo, with $2m already raised for the real-time video company.
Grabyo’s real-time video platform allows broadcasters and content rights holders to drive and monetise social media engagement around TV.
"I’m pleased to be backing Grabyo to bring instant sports highlights to fans on social media," comments Robin van Persie. "I’ve witnessed first hand the immediate response from fans when videos are shared on Facebook and Twitter."
The cloud-based platform allows the instant creation and distribution of real-time video clips, with integrated sponsorship and advertising, across the web, social mobile apps and third party video platforms.
"Videos and photos are my most popular posts on Twitter and Facebook," comments Cesc Fabregas. "I am looking forward to working with Grabyo to bring video highlights to my fans in real time."
The company has worked with over 30 major broadcasters and rights holders, bringing live highlights from FIFA World Cup, La Liga, Wimbledon, ATP World Tour, The Ryder Cup, UFC, UEFA Champions League and the BRIT Awards.
The support of the sports stars, which also includes NBA champ Tony Parker, will help drive Grabyo’s growth across Europe and North America.
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"Being away from London makes it harder to keep up with what’s happening in European football," comments Thierry Henry, "Grabyo makes it easy for fans to follow the action by making the best moments available in an instant. I am looking forward to helping the company grow."
