The eXchange Holding Plc went live yesterday with the first fully-transactional web site in its portfolio of ‘e-infomediary’ web sites – emfinance.com Ltd, a subsidiary dedicated to providing mortgages online. In partnership with six UK building societies, emfinance will offer consumers the chance to conduct a complete mortgage transaction, including surveying and conveyance, online. The building societies have designed mortgage offerings specific to the site, so acceptance of an individual for a loan is automatically determined by emfinanceÆs systems. Consumers will typically pay the submission fee when a deal is closed. Plans are underway to link with online real estate agents in the future to provide a complete package.
