Moore, who oversaw both the launch of the Dreamcast in the USA and the transition from console manufacturer to third-party publisher at Sega, and whose previous portfolio includes a lengthy stint in a variety of roles at Reebok, will now report directly to chief Xbox officer Robbie Bach.
For his part, Bach certainly seems chuffed with the new addition to his team, who’ll be joining several other industry luminaries enticed to the Xbox project by Microsoft. Peter has an outstanding track record of success in the consumer market and video game industries, Bach enthused in a statement earlier today. In addition, we look forward to utilizing his deep knowledge of foreign markets to continue to grow our retail business in Europe and Japan. In Europe, where we have made enormous progress Peter will be working to maintain and accelerate that good standing. In Japan, we expect that he will contribute greatly to the work already being done there to advance the business.
Source: Gamesindustry.biz
