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February 3, 2012

Evidon introduces new compliance, website hygiene offering in UK, EU

It overcomes the limitations of typical cookie scanning technology

By CBR Staff Writer

Online privacy and compliance firm Evidon has introduced unique Evidon Encompass, the compliance and website hygiene offering, that enables businesses to comply with the ePrivacy Directive, while making their websites more scalable, secure and competitive.

Evidon Encompass provides detail on the nature of each tracker, how it affects the site and how intrusive it is to consumers.

Powered by Ghostery Evidon Encompass empowers businesses to take control of their websites by giving them comprehensive view of all of the cookies and other tracking activity across their domains.

In addition, Evidon Encompass detects trackers and tags that slow page loading time, which can damage conversion rates, SEO and user engagement levels and enables website owners to benchmark their site performance against their peer group relative to the amount of and types of tracking on their sites.

The compliance and website hygiene offering overcomes the limitations of typical cookie scanning technology to deliver this comprehensive visibility because of a detailed library of more than 800 profiles of companies that collect and use data in any way and Evidon’s worldwide, 300,000-member Ghostery panel, which can see web pages and tracking code that scanners miss.

Evidon Founder and CEO Scott Meyer said Evidon is able to combine its detection capabilities to enable companies to decide how intrusive each tracker is, and to decide which trackers are good for their business.

"Evidon Encompass is a tremendous, unique opportunity for businesses to address critical security issues while building up their brand and improving results around the world," said Meyer.

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