The Kickstarter-funded company that released the TrueSmart smartwatch in 2013 launched upgraded editions at Mobile World Congress in February 2014.
CBR tells you five things you need to know.
Designed to be 30% lighter than Omate’s previous model, TrueSmart Elegance is made of aluminium instead of the original’s stainless steel and comes in two new colours: pink gum and bronze white.
There is also a luxury version called Sparkle, which is covered in a band of champagne-coloured Swarovski crystals.
Omate said the rest of the functionality remains the same as before. Running on the Android 4.2.2 Jelly Bean, there is still a waterproof 1.54-inch touchscreeen display with sapphire glass coating and a 1.3GHz dual-core processor.
Other features include a 5-MP camera, a 600 mAH battery with up to 100 hours standby time, a speaker and microphone.
Most smartwatches launched to date such as Pebble Steel and the Meta smartwatch have been designed as Bluetooth companion accessories to a smartphone. But TrueSmart claims to be the "World’s first Android smartwatch 2.0," operating both independently from a smartphone, thanks to 3G capabilities, and as an accompanying device via Bluetooth or Wi-Fi.
TrueSmart wearers can download apps from the Omate’s own Ostore, which currently has 50 apps, and other Android app stores. This way, it can notify users on phone calls, emails, texts and updates from their social media world without having to check their phone.
Omate claims the device, which stores as many apps as a smartphone, can also be used for voice calls, text messaging and message presetting, navigation, sport apps and trackers, music streaming services, weather data and calendar alarms.
Laurent Le Pen, CEO at Omate, told CBR the startup has started a competition called #TrueSmartHackaton to find the best apps in the market. A winner is selected every Friday and rewarded a free TrueSmart and Omate VID status.
"One of our latest entries is Osos designed by Cyril Preiss, one of our Kickstarter Developer backers. The app provides in one click your GPS location to your preset preferred contacts allowing them to know and locate when and where you are in danger," he explained.
"The best work happens when you know that it’s not just work, this app will save lives!"