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September 11, 2012

Everything Everywhere details UK 4G services

New branding also revealed - 4G brand to be known simply as EE

By Steve Evans

Everything Everywhere has finally announced details of its UK 4G rollout, revealing that superfast mobile internet access should be live in the UK before the end of the year.

Speaking at an event in London this morning, Everything Everywhere CEO Olaf Swantee said 4G-enabled devices will be launching in the UK "soon," although no specific date has been revealed yet.

Devices offering 4G connectivity will include Samsung’s Galaxy SIII LTE, HTC One XL, Huawei Ascend P1 LTE, and the Nokia Lumia 820 and 920. No details were revealed about Apple’s upcoming iPhone 5.

The company said it hopes to bring 4G to 16 cities and one-third of the UK population by the end of 2012. Belfast, Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Hull, Leeds, Liverpool, London, Manchester, Nottingham, Newcastle, Sheffield and Southampton will be the first cities to get 4G coverage.

The company, formed via the merger of Orange and T-Mobile, also revealed new branding information.

The name will be changing to just EE, which is certainly less of a mouthful to say and much cleaner than the messy Everything Everywhere moniker. The EE brand will be reserved for its 4G network. It also plans to offer fibre optic broadband for the home to its customers.

The company’s 3G service will remain part of the Orange and T-Mobile brands.

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More from CBR on 4G:

Ofcom Shocker: UK to get 4G LTE mobile in 2012

Three Mobile may quit UK over 4G wrangles

4G mobile will boost UK economy by £75bn

Special Report: UK 4G – a disaster waiting to happen?

iPad 3 won’t work on European 4G – including the UK

Are the bureaucrats strangling 4G mobile? Ofcom responds

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