According to the agreement, EVA Airways will install a Teradata warehouse and analytical customer relationship management applications to better utilize its business intelligence to improve customer interactions and make better operational decisions.
Airline managers across the enterprise will have access to accurate operational information and core data to improve the effectiveness and quality of decision-making. For example, EVA Airways will be positioned to more accurately forecast route and seat demands and improve efficiency in fleet utilization. At the same time, the implementation of a passenger service databank that enables customization of travel services will strengthen customer interactions and improve the quality of passenger service.
According to EVA Airways, given the recession and capital flight that are challenging Taiwan, the airline’s decision to invest substantially in this world-class data warehouse and CRM solutions demonstrates its commitment to serving Taiwan.
Seven of the nine most profitable airlines in the world use NCR’s Teradata data warehouse and CRM solutions for the analysis of routes and seats, management of flights and understanding of individual passengers’ needs and preferences for customized services, said Roger Lin, general manager of Teradata, NCR. By doing so, they are able to strengthen passenger loyalty and improve profitability. We are very happy to work with EVA Airways, and look forward to EVA Airways flying higher and farther with our solutions.
EVA Airways’ selection of Teradata is a result of meticulous evaluations of a number of data warehouse and CRM solutions. According to EVA Airways, Teradata has the highest score in each category of its evaluations, including total solutions, market shares, product knowledge, the number of successful customers and experience in pertinent technology.
The installation will be conducted in two phases. After the installation is complete, EVA Airways’ centralized transaction management system will be able to transfer the data from the airline’s branches around the world to the head office for analysis and evaluation by Teradata’s warehouse system. Results will then be shared with EVA employees around the world via the company’s intranet.
Teradata warehouse solutions provide analysis of historical data, comparing the performance of the flights on the same dates in the past as a reference to enhance competitiveness. Their cross-department and cross-platform features for data analysis save manpower and provide a range of business analyses in support of budgeting and revenue forecast systems.
SOURCE: COMPANY PRESS RELEASE
