View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
February 17, 2015updated 19 Aug 2016 3:59pm

European airlines looking to cash in on in-flight Wi-Fi services

US airline passenger already enjoy Wi-Fi on 66% of miles flown.

By CBR Staff Writer

European airlines are in race to introduce in-flight Wi-Fi services, in a bid to attract Internet-using passengers as they look to boost their revenue by offering entertainment, services and ads.

Airlines like Lufthansa, Air France-KLM, Ryanair and Vueling are some of the European operators planning to offer on-board Wi-Fi for shorter travels. Norwegian is already offering onboard WiFi on 74 of its 76 Boeing 737s.

According to a study by Routehappy, US airline passenger already enjoy Wi-Fi on 66% of miles flown, more than half of the global average of 24%.

Reuters noted that the taking up of a ground-to-air service in Europe as in the US is tougher due to several countries in the region, while satellite-based services have been expensive for short trips.

However, reports reveal that the launch of more satellites and dropping cost, price will not be a stumbling block.

Passengers are likely to stream TV shows and music on their mobile devices during flights for a couple of hours or less, while airlines can also deploy onboard connectivity to provide passengers with restaurant bookings, shopping or hotel offers alongside advertisers and partners.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.