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Technology / AI and automation

European airlines looking to cash in on in-flight Wi-Fi services

European airlines are in race to introduce in-flight Wi-Fi services, in a bid to attract Internet-using passengers as they look to boost their revenue by offering entertainment, services and ads.

Airlines like Lufthansa, Air France-KLM, Ryanair and Vueling are some of the European operators planning to offer on-board Wi-Fi for shorter travels. Norwegian is already offering onboard WiFi on 74 of its 76 Boeing 737s.

According to a study by Routehappy, US airline passenger already enjoy Wi-Fi on 66% of miles flown, more than half of the global average of 24%.

Reuters noted that the taking up of a ground-to-air service in Europe as in the US is tougher due to several countries in the region, while satellite-based services have been expensive for short trips.

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However, reports reveal that the launch of more satellites and dropping cost, price will not be a stumbling block.

Passengers are likely to stream TV shows and music on their mobile devices during flights for a couple of hours or less, while airlines can also deploy onboard connectivity to provide passengers with restaurant bookings, shopping or hotel offers alongside advertisers and partners.


This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.