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April 28, 2009

Etisalat, Nokia enter in a collaboration

To improve mobile internet based services in UAE

By CBR Staff Writer

As part of their plans to further improve the adoption of advanced mobile internet services in the Middle East, Etisalat and Nokia have announced a joint collaboration to provide convenient access to advanced mobile internet based services.

These services include maps, navigation and games on Nokia devices, based on the Ovi services platform provided by Nokia.

In the first phase of the collaboration, Etisalat’s United Arab Emirates (UAE) mobile customers will be able to access Ovi Maps and N-Gage games on their Nokia devices. Subscribers to Ovi Maps and purchasers of N-Gage games can choose to combine their payments for these advanced mobile internet based services with their Etisalat account.

According to Nokia, UAE will be the first country in the Middle East and Africa to roll out this service during second quarter of 2009, while the cooperation will be extended to other Etisalat operations in the Middle East and Africa in due course.

Urpo Karjalainen, senior vice president for operator sales at Nokia, said: As market leaders, this agreement allows us to combine great services with ease of accessibility to provide consumers with a seamless user experience. Nokia will continue to improve the way people discover and use our services through Ovi, as we continue to add new elements and services. Our focus is on building the best possible experiences and giving our consumers the choice to access them the way they choose.

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