Etelos has long enabled applications to be distributed via the web and this new offering is exposing the core platform to enterprises for benefit to their end users. On the surface, this signifies a departure from a core direct marketing focus on the Etelos Marketplace. Etelos will begin supplying software makers and vendors with their own custom implementation of a SaaS marketplace and platforms for distribution and channel management.
Danny Kolke, founder and CEO Etelos, said: I have long said that in this business, the customer usually gets what it wants. Our larger partners want the opportunity to have their own marketplaces and tools to manage distribution channels. Additionally, they have applications that they need to move to the web for implementation and scalability. The future of all software is moving to the Web for distribution, and we are proud to have Etelos powering part of that shift.
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