Used in conjunction with the BlackBerry wireless solution from Research In Motion (RIM), mWholesaler provides access to existing systems, such as sales, CRM and enterprise data.

mWholesaler was selected based on Pyxis’ integration and delivery of information from Essex’ Salesforce.com CRM database. Essex anticipates that mWholesaler will bridge the communication gap between wholesalers and client and corporate information by balancing existing technology and internal sales resources with access to sales statistics and reporting tools for sales managers.

The move is expected to enable the Essex field sales force to have wireless and offline access to sales reports, email, and calendar information, which the company hopes will improve sales and better manage the sales process. Sales managers will also be able to access updated client information, sales reports and view dealer, branch, or advisor-level data in real time.

Pyxis has given us the necessary tools to share true business intelligence across the enterprise. This is helpful at the saleforce level, in addition to all business units, added Reji Mathew, vice president, Essex Information Systems Technology.