eServGlobal, a supplier of independent and flexible telecommunications value added services for messaging and charging solutions, has launched its social relationship manager software that joins mobile telephone networks with internet social networking sites.
According to the company, the new software allows telco operators to launch a new kind of value added mobile service, one which provides incentives to their subscribers, who in return choose to share their personal profile information.The service is compatible with most of the social networking sites.
The eServGlobal SRM allows operators to participate in the social networking phenomenon, while maintaining their role as the underlying platform for communications.
Ian Buddery, executive chairman of eServGlobal, said: The coming year is sure to be challenging for operators. They will have to balance the need to stimulate existing subscribers and increase market share, while at the same time reduce the ‘cost to serve’ of value added services. By offering the social relationship manager as an adjunct module to an existing system, eServGlobal is able to provide a compelling business case for telecom operators who wish to attract new subscribers and increase revenue.
