The agreement falls in line with Ericsson’s overall plan to strengthen its foothold in the Asian market, said Maria Khorsand, president of Ericsson Technology Licensing. Our goal is to integrate our Bluetooth solutions into as many mass market consumer products as possible. The contract with Arima is a testimony proving our commitment to reach the mass market for all mobile handheld devices.

Ericsson’s radio transceiver, designed in 0.18-micron CMOS technology, and the Baseband Core Product, named EBCP CherryRed, will be integrated into most of the products manufactured by Arima, including PDA’s, handsets and mobile phones.

The Bluetooth transceiver from Ericsson provides an exceptionally compact radio solution and since EBCP CherryRed is already qualified the time-consuming qualification work is virtually done, said Mr. Stephen Lee, the CEO of Arima, in a media release. This together will enable us the fastest, most valuable way of getting Bluetooth capability into our products.